In the digital era now, many business owners are returning to placing advertisements on billboards and videotrons. They realize the effectiveness of outdoor advertising in promoting their products. Plus, the price of placing advertisements on billboards and videotron is now affordable for small businesses and single practitioners. Anyone can run an outdoor advertising campaign.
EYE Indonesia is here as a solution for business owners who want to advertise on billboards and videotrons. We serve planning for outdoor advertising needs, starting from determining the appropriate point for product campaigns, rentals, to printing and installing advertising materials.
If you are considering placing outdoor advertisements, here are 5 (five) benefits of billboard and videotron advertising that you need to know:
Digital advertising that is less relevant makes consumers bored. They potentially ignore the ads that appear. With control, they can speed up, skip, and close the digital ad. When this happens, billboards and videotrons refresh their visuals. Consumers see outdoor advertisements, pay attention and read their contents.
Outdoor advertising builds intimacy with consumers. They see billboards or videotrons showing the same ad every time. When dropping off school children, going to the office, going to the shopping center. The more often they see, the higher the familiarity and advertising the strong foundation of consumer product awareness.
Many consider the display of outdoor advertising to be monotonous. In fact, both billboards and videotrons can be displayed according to the advertising needs of each product. For example, billboards around an amusement park can be displayed with a colorful visual design and serve relaxing ads. Meanwhile, advertisements in office areas appear with a clean, structured design and display advertisements that are not to the point.
Apart from strengthening brand awareness as mentioned in point 2, outdoor advertising can effectively attract the attention of consumers. For example, consumers will visit a business, office or store to check out the advertised product. Consumers also have the potential to talk about advertisements and recommend them to other consumers.
Currently, billboard and videotron advertising prices are more affordable than before. It can even be cheaper than digital advertising, print media, television and radio. So outdoor advertising can maximize marketing costs. When buying outdoor advertising, it means buying location and length of time. These two components are key in building consumer familiarity with the advertised product. At an affordable cost, of course.
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