Trisna 16 Mei, 2023


Out of home (OOH) advertising, also known as outdoor advertising, is a popular form of marketing that targets consumers when they are outside their homes. This form of advertising includes billboards, transit ads, street furniture, and digital displays. In Indonesia, OOH advertising has become an integral part of the marketing mix due to its ability to reach a large audience. Let's take a closer look at the current OOH advertising trends and statistics in Indonesia.

Trend 1: Increased Digitalization

The OOH advertising industry in Indonesia has been quick to embrace the digital revolution. Digital billboards, video screens, and interactive displays are becoming more common in urban areas. The increased use of digital technology has allowed for more dynamic and engaging campaigns that can be tailored to specific audiences. If you are planning to make a Videotron ad design, here are our tips.

Trend 2: Use of Location-Based Advertising

Location-based advertising is another trend that is gaining popularity in Indonesia. This approach allows advertisers to target consumers based on their location, which can be determined through mobile devices and GPS tracking. Location-based advertising is particularly effective for businesses that operate in specific areas, such as restaurants, shops, and hotels.

Trend 3: Integration with Social Media

OOH advertising in Indonesia is also being integrated with social media. Advertisers are leveraging social media platforms to extend the reach of their campaigns beyond the physical space of the ad. This integration allows for real-time engagement with consumers and the creation of a more immersive experience.

trend and OOH statistic in Indonesia
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OOH Statistics in Indonesia

1. According to a report by PwC, the Indonesian OOH advertising market is expected to grow at a compound annual growth rate (CAGR) of 7.4% from 2021 to 2025. The market is projected to reach a value of IDR 23.3 trillion (approximately USD 1.6 billion) by 2025.

2. Billboards and street furniture are the most popular forms of OOH advertising in Indonesia, accounting for 51% and 23% of the market, respectively.

3. Digital OOH advertising is the fastest-growing segment of the industry in Indonesia, with a CAGR of 16.4% from 2021 to 2025.

4. Jakarta, the capital city of Indonesia, is the largest market for OOH advertising in the country, accounting for more than 50% of the total market share.

5. The automotive, telecommunications, and consumer goods sectors are the biggest spenders on OOH advertising in Indonesia, collectively accounting for more than 60% of the total market share.

In conclusion, OOH advertising in Indonesia is experiencing significant growth and evolution, with the increased use of digital technology, location-based advertising, and integration with social media. As the Indonesian economy continues to grow and urbanization continues to increase, OOH advertising is expected to remain a vital component of the marketing mix for businesses looking to reach a large and diverse audience. This development presents a new era in the world of OOH in Indonesia, which can be done completely automatically with programmatic methods.

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