After 2 years of being on off, out of home (OOH) or what we usually know as outdoor advertising (billboards, videotron etc.) will appear in different ways. Here are the secret outdoor advertising trends for 2022 that you might really want to know, especially videotrons.
Apart from having a well-known brand, advertising in 2022 will be a big challenge for the creative team. The rebirth of OOH advertising will see brands of all kinds come up with a variety of attractive ads. Starting from the content or media design. And, media owners must follow this change. More flexibility in designing their media to gain client loyalty. Check our work here
Before the pandemic hit, many IT people were developing metrics for OOH and Digital OOH (DOOH) advertising. Marketers will have more reliable data to measure their campaigns with. Measurements are made through surveillance cameras that have been compromised by the system and connected to the device in real-time. Count the number of vehicles and or eyeballs. Whereas in DOOH, measurements can also be made through logs on the media system, where marketers can find out in real time how many impressions their advertisements have.
The ability to change ads quickly and easily, is getting more marketers to enable their DOOH ads. Followed by advertising innovation with real-time data triggers, marketers can advertise at any time. These triggers can be changes in weather, air quality, even moments of the day and night. This innovation is formed through the evolution of technology, so that advertising can be programmed automatically. Check out our trigger and programmatic ads here.
This increases the competition in brand marketing strategy. Because in this era, marketers can maximize the achievement of advertising according to the budget. Through DOOH, ads are no longer based on long installation periods, but can be integrated with the audience at any given time as desired by the marketer. This needs to be supported by the ability of media owners to sell by the hour, or even by the spot.
Source: Exchange Wire
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