Sekar Arum 18 September, 2023

Reasons Why Glico Sign in Dotonbori Is a Favorite Spot for Foreign Tourists

Dotonbori is a famous entertainment district in Osaka, Japan, and it's one of the most sought-after tourist destinations for international travelers. Amidst the captivating attractions and delectable cuisines in this area, one iconic and bustling spot stands out – the Glico Sign. This massive billboard has become a highly recognizable landmark in the Dotonbori area. Have you ever wondered why Glico Sign is a favorite among tourists? Here are some reasons to satisfy your curiosity about this phenomenal Glico Sign.

1. Stunning Architectural Aesthetics

The Glico Sign, a large billboard, hangs above the Dotonbori River. It is surrounded by neon-themed buildings that create an extraordinary view when night falls. The colorful lights of the Glico Sign, dominated by blue, create a distinctive atmosphere, crafting an unforgettable cityscape for visitors. It's the aesthetic of the illuminated lights at night that tourists eagerly anticipate for photo opportunities around the Glico Sign.

2. High Historical Value

The Glico Sign was first introduced in 1935 by the renowned Glico company, known for snacks like Pocky and Pretz. Since 1935, the Glico Sign has been an icon of the Dotonbori area. The original design of the Glico Sign featured an athlete running with the Glico flag, reminiscent of a sports flashback. Over time, the Glico Sign has undergone several updates and design changes, including neon light replacements and structural improvements. Despite these changes, the Glico Sign has always maintained its essence and strong positive message. Its high historical value attracts tourists seeking to experience the nostalgia of authentic Japanese city life.

3. Symbol of Spirit and Success

Beyond being a symbol of the Glico brand, the Glico Sign has also become a symbol of spirit, effort, and success. The running athlete character displayed on the Glico Sign often inspires many to persevere in achieving their goals. This determination motivates people not only to enjoy Glico snacks but also to strive for success in their own lives.

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4. Easy Accessibility

The location of the Glico Sign is highly strategic, situated in the heart of Dotonbori, making it easily accessible by various modes of transportation. Visitors can conveniently reach Dotonbori by walking from Namba subway station, one of Osaka's main transportation hubs. The availability of diverse accommodations in the area also makes it a favorite spot for foreign tourists looking to explore the Dotonbori region.

5. Best Entertainment District

In addition to the Glico Sign, the Dotonbori area itself offers a wide range of entertaining options for tourists. Renowned restaurants, shops, street performances, and various other attractions can be found in the vicinity. That's why Dotonbori often becomes the primary destination for those seeking authentic culinary experiences, entertainment, and shopping experiences.

With its stunning architectural aesthetics, rich historical significance, profound meaning, easy accessibility, and a plethora of entertainment options in its vicinity, it's no wonder that Glico Sign in Dotonbori has become a favorite spot for foreign tourists. In the end, Glico Sign in Dotonbori is not just a landmark; it's also a cultural symbol that represents the rich history and spirit of Japan.

For renowned brands in Indonesia looking to emulate the success of the Glico Sign, consulting with EYE Indonesia, a trusted outdoor media agency, is a great option. From location scouting to permit processing and construction, EYE Indonesia can provide valuable guidance on the best-suited outdoor advertising strategies for your brand. Please don't hesitate to consult your business needs with EYE Indonesia!

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