Series of OOH Ads in Celebrating Eid al-Fitr

During the month of Ramadan, several well-known brands often create unique advertisements to extend Eid greetings. These OOH ads are part of the marketing strategy used by brands to celebrate important moments while promoting specific products or messages to their audience.

In these OOH ads, there are often touching stories or messages conveying religious values, harmony, and brotherhood, which are typical themes of Eid al-Fitr. Indirectly, the ads can build emotional connections with the audience and enhance the brand image in the eyes of consumers.

Here are examples of unique Eid al-Fitr OOH ads:

Source : www.riautime.com
1. An advertisement for packaged tea beverage featuring an Eid al-Fitr greeting billboard with a design resembling a kindergarten child's painting, capturing attention and depicting the warm and communal atmosphere of Eid in a simple yet powerful way.

Source : ilmfeed.com
2. The largest billboard in Times Square displaying an Eid al-Fitr greeting. The advertisement is sponsored by Wahed Invest, a Sharia-compliant investment platform partnering with the prominent Muslim civil rights organization CAIR's New York branch.

In addition to OOH advertisements, TV commercials (TVCs) are also aired to convey implicit messages to their viewers. TVCs often utilize narration, imagery, music, and visual effects to create an engaging experience for their audience.

Here are examples of brand TVCs extending Eid al-Fitr greetings:

Source : Youtube TVC Bank Syariah Indonesia
1. The meaning of 'returning to fitra' in Eid al-Fitr. We as humans share with each other during Ramadan, returning to our beloved families in our hometowns, celebrating victory, and sharing with others.

Source : Youtube TVC Matahari
2. Excitement at Matahari, shoppers are busy selecting Eid outfits. Attractive discounts leave them puzzled in their choices. The bustling atmosphere reflects the enthusiasm to find the perfect attire.

Next, there's a greeting advertisement on the Instagram social media platform that stands out with its uniqueness. Equally captivating, Eid al-Fitr greeting posts on the Instagram social media platform also grab attention with their boundless creativity.

Here are examples of Eid al-Fitr greeting posts on Instagram:

Source : Instagram Jokowi
1. On every major occasion, President Jokowi often shares unique greetings, one of which is the Eid al-Fitr greeting with a painting depicting the warm atmosphere of Eid with loved ones.

Source : Instagram ikhtiarlangit.id
2. Not only limited to photo posts, but we can also find animated greetings accompanied by distinct sound effects, creating a warm and festive atmosphere, in line with the typical Eid music spirit.

The joy and uniqueness brought about by these greetings convey life values, brotherhood, and heartwarming kindness, leaving a lasting impression. In the blessed atmosphere of Ramadan, OOH advertisements contribute to togetherness and tolerance. Thus, OOH advertisements that touch hearts during Ramadan serve as a means to spread positive messages and celebrate values that can unite us as human beings during this holy month.

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