Recently, events such as music concerts, fanmeets, sports, and other events have increasingly become the spotlight. Not only as an entertainment event, these events are also a magnet for fans who want to have an unforgettable experience.
Moreover, according to a source from Statista, there has been a significant increase in the last five years in the number of ticket sales for music events, fanmeets, sports, and other events. Revenue in the event tickets market worldwide is projected to reach US$85.07 billion by 2024 and is expected to show revenue growth of 4.0% by 2025. This is boosted by the FOMO (Fear of Missing Out) phenomenon which is an important factor in increasing interest in an event. The tendency to fear missing out on precious moments makes FOMO one of the main drivers in increasing event popularity .
Then, in the world of events, it is certainly not separated from the problem of marketing or ticket sales, where an increase in ticket sales is a very desirable thing. And one of the strategies that can be applied in marketing and selling tickets is by utilising OOH Advertising (Out-of-Home Advertising). OOH Advertising is a marketing method conducted outdoors, such as LED Videotron, Billboard, Neon Box, Public Transport, or other outdoor media. Making it possible for marketers to get more massive potential customers.
Based on data from OAAA (Outdoor Advertising Association of America), 71% of consumers pay more attention to digital outdoor advertising than online advertising. In a digital era full of spam and online adverts, OOH advertising provides a different freshness and credibility.
According to Nielsen, 90% of people who see OOH advertising will remember it within 30 minutes. Then the average consumer spends 70% of the time outside the home. So it is likely that by implementing OOH Advertising, you can reach potential audiences in various strategic locations that are crowded, thus increasing awareness of the event to be held.
Memorable Message: Visual messages displayed on OOH Advertising media tend to be more memorable to people, therefore increasing the possibility of them buying event tickets.
Power of Brand Awareness: With high visibility in public spaces, OOH Advertising can help strengthen your brand awareness and event image in the eyes of the public.
A digital OOH advertising strategy offers various benefits that cannot be ignored. By displaying your event advertisement on various strategic signage media, such as LED Videotron, Billboard, Neon Box, Public Transportation, or Digital Screen in shopping centres, you can attract the attention of more potential audiences. In addition, with the advancement of technology, you can measure the effectiveness of your OOH Advertising campaign more accurately through available analytical data.
When it comes to increasing event ticket sales, you need to pay attention to some important things to do. Firstly, determine who your target audience is. Try to understand their characteristics so that your marketing strategy can be more targeted. In addition, utilise effective promotional media, such as social media and OOH Advertising, to reach a wide audience visually outside the home.
1. Strategic Placement: Choose strategic locations that suit your target market to display your event advert with OOH Advertising so that your message is more easily received by the audience.
2. Attractive Design: Make sure your advert design is eye-catching, clear, and can arouse people's interest to buy tickets for your event. Use attractive visuals and short but informative text.
3. Integration with Other Media: Combine OOH Advertising strategy with digital media such as social media or website to create holistic exposure and increase ticket sales conversion.
In the world of events, especially in marketing and ticket sales, ticket sales strategies using OOH Advertising is an effective step in increasing the popularity of your event. By implementing the right strategies, such as having a clear target audience, utilising the power of digital OOH Advertising, and displaying your event advertisements with attractive and informative visuals, you can significantly increase your event ticket sales.
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