On March 11, 2024, Marketing Magazine Asia published an attention-grabbing article, particularly focusing on EYE Indonesia. Titled "How media owners EYE Indonesia is shaping out-of-home media in the region," the article delved into the increasingly significant role of EYE Indonesia in developing out-of-home media in the area. With a focus on innovation and technological advancements, EYE Indonesia has emerged as a pioneer in transforming the landscape of out-of-home advertising, opening up new opportunities for brands and advertisers to reach a broader and more engaged audience. Through this article, Marketing Magazine Asia sheds valuable light on the contribution of EYE Indonesia in driving the advertising industry forward in the region.
In addition to discussing innovative and creative approaches to advertising, Marketing Magazine Asia also highlighted the partnership with broadsign software solutions for scalability. The article quoted Livia Joehana, Chief Executive Officer of EYE Indonesia, saying, "Our commitment to innovation, strategic partnerships, and personalized campaigns positions us as pioneers in this industry. Partnering with Broadsign has empowered us to deliver exceptional value to our advertisers, and we look forward to continued success together."
In addressing the shifting trends in out-of-home advertising purchases, EYE Indonesia has been able to overcome them by introducing the broadsign platform, which caters to a wide range of purchases. With this strategy, EYE Indonesia has been able to provide innovative and responsive solutions to the ever-changing market needs. This also reflects EYE Indonesia's aspirations for future growth by leveraging new technologies and forging strategic partnerships to strengthen its position as a leading marketing company.
As a leading player in the media marketing communication industry in Malaysia, Marketing Magazine Asia has been established since 1994. With a solid reputation, Marketing Magazine Asia is known for publishing a wide range of articles covering various topics, including advertising, marketing, advertising agencies, and digital and media aspects. The publication serves as an important reference for marketing and advertising practitioners in Malaysia, providing comprehensive coverage of the latest developments in the industry and recognizing the achievements and innovations of industry leaders like EYE Indonesia.
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