On May 1st, we commemorate Labor Day, a significant moment to appreciate the struggles and contributions of workers, celebrated in various ways worldwide, whether through communal gatherings, award ceremonies, or other social activities. On this date symbolizing the fight for workers' rights, communities and organizations from various sectors unite to acknowledge the important values advocated by workers in social and economic development.
In the corporate context, this moment presents a golden opportunity to show support and appreciation for the workforce that has made remarkable contributions to the company's success. Through creative design, companies can express their appreciation in various forms. From posters featuring inspirational images of daily work activities to character illustrations depicting diversity and the strength of each individual within the team, these creative designs are not just visual expressions but also a reflection of the values embraced by the company in building sustainable relationships with employees.
Here are some examples of creative designs used by companies to commemorate Labor Day and can be displayed in out-of-home (OOH) settings:
Several companies have opted to create character illustrations depicting their staff. In designs like these, each character may showcase uniforms or attributes that reflect their role at work, while adding elements of humor or tenderness. This approach not only acknowledges individual contributions but also brings a deeper sense of humanity to the celebration.
As done by Pertamina, the company created a poster featuring characters representing their employees to appreciate them on Labor Day. Through this design, Pertamina not only demonstrates their appreciation for the contributions and dedication of their workers but also highlights the diversity and uniqueness of individuals within the team.
Posters are highly effective tools for conveying messages and company principles. Companies often utilize special posters that contain inspirational quotes. These designs often include prominent images and uplifting texts, aiming to capture attention and inspire employees and the general public alike.
Unlike Pertamina, Astra chooses to appreciate its employees differently, by including photos of the workers in posters specially designed to wish them a happy Labor Day. In these posters, images of individuals who are integral parts of Astra's workforce are included with warmth, reaffirming the company's appreciation for the unique and valuable contributions of each individual in achieving collective success.
With creative designs crafted on social media, the company not only has the opportunity to interact with the audience indirectly but also opens avenues to implement a similar approach in out-of-home (OOH) media. Through OOH, creative messages and designs can be broadcasted in various strategic locations such as highways, train stations, or shopping centers, reaching a broader audience and reinforcing the desired impression. This approach allows the company to leverage both platforms simultaneously. Happy Labor Day and let's continue striving to advance our beloved nation!
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