In the past, outdoor advertising relied on printing technology and manual methods, such as paper or vinyl billboards and posters put up by workers, which required a lot of effort and time....

The advertising industry has grown rapidly thanks to technological advances and changes in consumer behavior. Out-of-Home (OOH) and Digital Out-of-Home (DOOH).....

With pride, PUMA launched an impressive 3D billboard in South Africa on April 29, 2024, featuring the message "FOREVER. FASTER, - See The Game Like We Do," reaffirming their commitment to speed, innovation.....

Times Square draws advertisers from around the world because of its unparalleled charm. It's not just because of its dominance amidst the hustle and bustle of nightlife and constant activity.....

On May 1st, we commemorate Labor Day, a significant moment to appreciate the struggles and contributions of workers, celebrated in various ways worldwide, whether through communal gatherings.....

In this digital era, out-of-home (OOH) advertising remains one of the most efficient means to reach a wide audience. Strategically placed billboards....

Raden Ajeng Kartini, also known as Kartini, is an Indonesian national hero who advocated for women's rights and education in the early 20th century....

Outdoor advertising has undergone drastic changes in recent years, especially with the emergence of Digital Out-of-Home (DOOH) media. More than just a technological innovation....

During the month of Ramadan, several well-known brands often create unique advertisements to extend Eid greetings. These OOH ads are part of the marketing strategy used by brands to celebrate important moments while promoting specific products....

Marketing Magazine Asia published an attention-grabbing article, particularly focusing on EYE Indonesia. Titled "How media owners EYE Indonesia is shaping out-of-home media in the region,"...

Ramadan is a highly anticipated moment for Muslims in Indonesia and is undeniable due to Indonesia's predominantly Muslim population. Ramadan also serves...

As Chinese New Year festivities wind down, businesses worldwide are evaluating their Year of the Dragon campaigns. In this blogpost, we explore the aftermath of Chinese New Year....

As one of the most celebrated festivals globally, Chinese New Year presents a lucrative opportunity for businesses to connect with millions of consumers. With Out-of-Home (OOH) and Digital Out-of-Home (DOOH)....

As the calendar turns the page to a new year, the advertising landscape is evolving at a rapid pace. In 2024, the buzz is all about innovative approaches to outdoor and digital out-of-home (OOH and DOOH) advertising. Let's explore the emerging trends....

The New Year typically signifies new resolutions waiting to be achieved. To kickstart the success of these resolutions, many people rush to create lists containing various to-dos. These lists range from purchasing desired items....

Let's dive deeper into the world of out-of-home advertising—it's not just about boosting your business! Beyond that, out-of-home advertising can play a significant role in spreading goodness....

In this increasingly digital age, outdoor advertising remains a pertinent marketing strategy. However, over time, outdoor advertising also faces unique challenges, one of which is preventing....

With the advancement of technology, marketing a product requires a creative and effective approach to reach the audience successfully...

Dotonbori is a famous entertainment district in Osaka, Japan, and it's one of the most sought-after tourist destinations for international travelers. Amidst the captivating attractions and delectable cuisines in this area...

These days, finding a gift for someone special in our lives is no longer a difficult task. There are plenty of creative ideas that can be turned into gifts for those we cherish on their special days. With unique or unconventional gifts...

In marketing strategy, out of home advertising and digital marketing have long existed as two highly important elements...

In this increasingly digitally connected era, outdoor advertising continues to innovate by harnessing advanced technology and data to create impressive experiences...

School holidays are highly anticipated periods for students and families alike. It's a time when students take a break from their academic routines, and families...

Analyzing the Indonesia market for out-of-home (OOH) advertising involves considering various factors, including market size, industry trends, consumer behavior, and regulatory frameworks. Here's an analysis...

In Indonesia, there are several types of out-of-home (OOH) advertising formats that are generally well-received by consumers These formats take advantage of the country's diverse cultural and demographic landscape...

Out of home (OOH) advertising, also known as outdoor advertising, is a popular form of marketing that targets consumers when they are outside their homes...

In recent years, programmatic digital out of home (DOOH) advertising has become increasingly popular among marketers. DOOH advertising involves displaying digital ads on screens in public places...

Reporting from the Forbes page, published February 13, 2023, Gino Sesto, founder of DASH TWO - a media buying agency in Los Angeles specializing in outdoor & digital billboard advertising, discussed this in more detail. Billboard ads offer so many format choices...

Hi advertisers! There are many ways for a brand to be well-known to the wider community. One of them is advertising on Billboard media. To make the advertisement effective, let's take a look at 7 surefire ways to promote products through Billboard...

Learning from client experience, here are ad design tips on videotron. Hope it is useful! 1. Easy to remember Make sure the design is attractive, simple and easy for consumers to remember. The easier it is to remember, the more your ad will stick in the consumer's memory...

In the digital era now, many business owners are returning to placing advertisements on billboards and videotrons. They realize the effectiveness of outdoor advertising in promoting their products. Plus, the set price...

Hi advertisers, there are at least four benefits of placing advertisements both on billboards and videotron. Hopefully this content can be a reminder as well as motivating you to post advertisements again. The benefit of placing the first billboard advertisement...

Hi advertisers, we have a few stories to tell. This year, LED videotron EYE in Jakarta and Bandung has become the prima donna and has been flooded with orders. In fact, several times it was almost overbooked. ...

Here are 8 reasons why you should create and place advertisements on Digital Signage. This reminds brands again, that in the midst of increasingly fierce trade competition, you must be careful in...

After 2 years of being on off, out of home (OOH) or what we usually know as outdoor advertising (billboards, videotron etc.) will appear in different ways. Here's the secret of outdoor advertising trends in 20...