With pride, PUMA launched an impressive 3D billboard in South Africa on April 29, 2024, featuring the message "FOREVER. FASTER, - See The Game Like We Do," reaffirming their commitment to speed, innovation, and the inspiring spirit of sports. Four dynamic 3D billboards were displayed, showcasing football star Jack Grealish from Manchester City. These billboards were located at V&A Waterfront in Cape Town, The Woods Shopping Centre and Fourways Mall in Johannesburg, and Gateway Mall in Durban.
"FOREVER. FASTER, - See The Game Like We Do," marks PUMA's first global campaign in 10 years and will strengthen PUMA's brand position as the fastest sports brand in the world by demonstrating its unwavering commitment to innovation, superior performance, and inspiring spirit in the global sports industry.
In addition to the 3D billboards, PUMA campaigned across various media channels including:
1. Social Media
2. Television
3. Public Relations
4. Out-of-Home Media (OOH)
5. Retail Locations Worldwide
Richard Teyssier, the Vice President of Brand and Marketing, stated, "Our new global brand campaign is the largest marketing investment PUMA has ever made."
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